Why sponsoring the Mimico Lacrosse Club is a brilliant marketing strategy
Non-profit community sports organizations, like the Mimico Lacrosse Club, are pillars of local communities, providing children and athletes of all ages with opportunities to stay active, develop new skills, and build lasting friendships.
While participating in sports can be a rewarding experience for families, it can also be expensive. Registration fees help cover some of the expenses, such as uniforms, equipment, and facility rentals, but clubs frequently rely on additional fundraising to expand their programs, support special projects, and ensure that participation remains affordable for all families.
This is where businesses can step in—not just to help support community sports financially but to create meaningful connections through strategic marketing. Sponsorship offers a unique chance to engage with your audience where they are and where it matters most: in the community.
If you're curious about how sponsoring the Mimico Lacrosse Club and our community programs can support your marketing strategy (and want some tips to get started), keep reading!
Build Brand Awareness
One of the main reasons businesses choose to sponsor community sports organizations is to increase their brand exposure. By partnering with Mimico Lacrosse and supporting our local programs, your business can effectively raise its profile and visibility.
Whether it’s your name on our jerseys or other sponsorship entitlements, you’ll gain exposure to new audiences locally and across Ontario, making it a powerful way to build brand awareness.
Reach Potential Customers
In today’s digital age, where consumers are constantly flooded with ads, standing out requires a more personal approach. Businesses can differentiate themselves by connecting directly with families in the community.
Take Mimico Arena, for example. On Saturday mornings during our season, it’s like Grand Central Station. From 9 a.m. to 1 p.m., over 300 kids under 9 years old and their families pass through—nearly the size of an entire elementary school!
This is an ideal opportunity for in-person sponsorship activations, allowing your business to make a memorable impression.
Drive Website Traffic
Our website serves as a daily information hub for over 1,000 families. All sponsorship packages include showcasing your logo on our site, complete with a link back to yours. This not only drives traffic to your website but can also boost your site’s credibility and ranking if mimicolacrosse.com has a higher domain authority.
Help Make Youth Sport Accessible for Families
In Canada, 1 in 3 families cannot afford to register their kids for organized sports. Mimico Lacrosse is committed to ensuring that no child is turned away due to financial barriers, but we need help to continue making youth sports accessible.
Your sponsorship can directly support families who might otherwise be unable to keep their children engaged in recreational activities, promoting active and healthy lifestyles for all community members.
Support Etobicoke and Canada’s National Sport
By supporting our programs, you’re not just investing in sports—you’re investing in the community. Your sponsorship helps us introduce Canada’s national sport to new generations and sustain a local tradition that dates back to 1890.
The Mimico Mountaineers have stood the test of time, proudly representing Etobicoke for decades, and outlasting other local associations in Long Branch, Alderwood, and Rexdale to name a few. We are here today because of the dedication of those who built our foundation, and we continue to build on that legacy. To maintain this tradition and represent our community with pride, Mimico Lacrosse seeks strategic partnerships with businesses that want to support local sports and reach audiences throughout Ontario.
We care about our brand, so you can trust that we care about yours too. Download our sponsorship deck and explore the many ways you can get involved in supporting the Mountaineers this season!
